Business

Name: Fitoor 2026: Young, Dumb & Desi
Start: 2026-11-14T09:00:00+05:30
End: 2026-11-15T22:00:00+05:30
Location: Plaksha University

व्यवसायکاروبار

3 events

Case competitions, M&A simulations, and more will bring sharp strategy, quick thinking, and business acumen to the stage, showcasing corporate intellect.

Collage of gold jewellery, a vintage car and a colonial facade

Revival

bring back the dead

Teams are given a real or fictional bankrupt/failed company and have to bring it back to life. They analyse what went wrong, redesign the business model, develop a new strategy, and pitch their revival plan to investors.

Live curveballs
Pitch to judges

Rules and judging (6)

Each team receives a failed company along with its financials, problems and market position.
Teams have limited time and resources to develop a revival strategy.
They can change the company's product, target market, pricing, marketing, operations or business model.
Midway through the event, new challenges or breaking news are introduced that teams must respond to.
Teams present their final revival plan to a panel of judges.
The winner is decided on the viability, creativity, financial potential and execution of the revival strategy.

The Wolf of Dalal Street

live market simulation

An immersive, multi-round live market simulation. Each team starts with virtual capital and trades across multiple assets in real time, responding to breaking news, market events and price fluctuations. Financial acumen, decision-making under pressure, risk management and trading strategy decide the ultimate market champion.

Multi-round
Buy · sell · short

Rules and judging (6)

All teams receive equal starting virtual capital.
Trading must be done only through the provided simulation platform.
Teams can place buy, sell and short orders.
No external help, unfair means or manipulation is allowed.
The final portfolio value determines the winner.
The decision of the organisers is final and binding.

Cut to the Case

where cinema meets strategy

Lights, camera, strategy! As part of Young Dumb Desi, the Plaksha Consulting Club brings you a high-stakes case competition that puts your business acumen to the test through the lens of the Indian entertainment industry, from films, music and streaming to celebrity branding and the economics of showbiz. Think sharp, think desi, and take your shot at the spotlight.

2 rounds
Final pitch to judges

Rules and judging (7)

Round 1 (The Eliminatory Round): put your knowledge, instincts and problem-solving skills to the test to compete for a spot in the finals.
Round 2 (The Final Presentation): shortlisted teams present their strategic solutions to a panel of judges.
Each participant can be part of only one team.
Follow the AI-usage guidelines specified for each round.
Evaluated on problem understanding, quality of analysis, creativity, feasibility, strategic thinking and presentation.
Stick to the time limits for each round; exceeding them may be penalised.
The organisers reserve the right to disqualify teams for rule violations, misconduct or unfair means.

Music

one sec...

Revival

bring back the dead

Live curveballs

Pitch to judges

Rules and judging (6)

Each team receives a failed company along with its financials, problems and market position.
Teams have limited time and resources to develop a revival strategy.
They can change the company's product, target market, pricing, marketing, operations or business model.
Midway through the event, new challenges or breaking news are introduced that teams must respond to.
Teams present their final revival plan to a panel of judges.
The winner is decided on the viability, creativity, financial potential and execution of the revival strategy.

The Wolf of Dalal Street

live market simulation

Multi-round

Buy · sell · short

Rules and judging (6)

All teams receive equal starting virtual capital.
Trading must be done only through the provided simulation platform.
Teams can place buy, sell and short orders.
No external help, unfair means or manipulation is allowed.
The final portfolio value determines the winner.
The decision of the organisers is final and binding.

Cut to the Case

where cinema meets strategy

2 rounds

Final pitch to judges

Rules and judging (7)

Round 1 (The Eliminatory Round): put your knowledge, instincts and problem-solving skills to the test to compete for a spot in the finals.
Round 2 (The Final Presentation): shortlisted teams present their strategic solutions to a panel of judges.
Each participant can be part of only one team.
Follow the AI-usage guidelines specified for each round.
Evaluated on problem understanding, quality of analysis, creativity, feasibility, strategic thinking and presentation.
Stick to the time limits for each round; exceeding them may be penalised.
The organisers reserve the right to disqualify teams for rule violations, misconduct or unfair means.